Involvement in cultural activities contributes significantly to the quality of life and wellbeing of individuals, and equally to the vibrancy and sustainability of communities. The variety of activities embraced by this strategy is, therefore, far reaching.

People visit the cinema, play squash, walk in country parks, go to local museums, borrow a book from the library, take grandchildren to the park/playground, watch football, learn musical instruments or watch a performance at the theatre. These are the sort of things which everyone should be able to do, if they wish, wherever they live and whatever their circumstances. There should be no barriers to people participating in activities, whatever their age, beliefs, background, race, gender or physical ability.